The first Warehouse store opened it’s doors in London in 1976, with a vision of ‘design for the high street’ to make fashion accessible to all
The concept which was the brainchild of Jeff Banks and Maurice and Michael Bennet also saw the launch in the early 1980’s of the innovative Warehouse Bymail catalogue, which had it’s pages graced by Naomi Campbell, Christy Turlington, Stephanie Seymour and Andie McDowell
Through the years the brand has been within the Sears, Arcadia and Rubicon groups. The over 300 strong chain now forms part of Aurora Fashions under Chief Executive Mike Shearwood.
The brands vision has remained and evolved over the 3 decades to ensure that it keeps its finger on the fashion pulse. The distinctive handwriting stays strong with a dedicated in-house design team creating looks that are right for our customer; whether that’s the season’s must have piece, her staple basics or something for her to WOW in. Through the years women including the fashion press, stylists and many a celebrity face have enjoyed wearing their favourite Warehouse numbers!
Warehouse imagery has been touched by many a fashion talent over the years, building a directional brand image both within the eyes of the industry and the customer. Yasmin Le Bon, Mandy Smith, Liberty Ross, Bianca Balti, Caroline Baker, Lucinda Chambers, Kate Phelan, Corrine Day and Jessica Miller, Charlotte Stockdale, Norman Parkinson, Steve Hiett, Peter Lindberg and most recently Ben Watts & Anouck Lepere to name but a few!