By now you will have heard about (because we’ve been shouting about it) our amazing new ‘Style Me If You Can’ campaign- styled by you, our customers. The campaign is centred around a day-in-the-life of the Warehouse girl. She’s a busy bee and needs outfits that work around her; not the other way round.
The film’s very clever concept, brought to life by mega-talent Danny Sangra, sees our girl’s life change every 90 minutes with a wardrobe to match. Quite a task, so we thought we’d speak to the man who brought your ideas to life about his work, film, and what gets his creative juices flowing…
1. Have you always wanted to be a film director?
I've always created visuals and told stories. Either painting, photography or film making.
I didn't have a sole focus growing up to be a director. Just someone that can live off ideas.
2. How did you get into directing?
Some filmmakers had been filming me for a documentary. They came to my house and saw a set I had built for a photoshoot.
They knew I was a geek about film and so they said I should make a video instead of stills.
So I traded a design studio a painting in exchange for helping me make my first video.
Since then I have been writing stories and making films with friends, alongside commercial projects.
3. Who/what are your biggest inspirations?
Jean Luc Godard [Nouvelle Vague film director] and William Klein. Particularly Klein as he was a painter, photographer and film maker.
4. What's the best piece of advice you have ever been given?
Don't worry, you can always make more.
5. What gets you through a long days shooting?
My crew. My team is usually pretty small as I like to keep it like family unit. They help me through the day.
6. What was your inspiration behind the SMIYC film?
Weirdly when I first started I kept thinking about Woody Allen films. I don't think I wrote it like a Woody Allen film in the end but I wanted to make sure it was treated as a dialogue piece rather than a typical fashion film.
I've made a lot of fashion films but this series needed to have a different approach.
7. What's next for you?
I have a few new shorts currently in pre production and also have some bigger news coming soon…
8. What tips would you give to aspiring directors?
Make the things YOU want to make first.