BEHIND THE SCENES
On set for Warehouse‘s Autumn/Winter ’14 campaign
Credit: Keith Bone
Ever wondered what happens at a fashion shoot? Want to know the processes behind the images we flick through every day in magazines? I went along to Warehouse’s Autumn/Winter ’14 shoot to find out.
8am: An early start in any job, but when I arrive on set the crew is already beavering away. For them, yesterday was spent shooting at the iconic former Central St Martins campus building on Southampton Row. Moving west to east across the city, today’s location is in the heart of bustling Shoreditch at The Truman Brewery.
8.30am: We make our way up to the roof setting where the shoot will take place – we’re met with vast cityscapes and breathtaking views of London.
8.45am: The architects of this incredible space clearly didn’t envisage it being used by a 24-strong crew in years to come. We climb eight flights of steps to transport not only the clothes themselves – this is when I get my first peek at the new collection – but also lots of other essentials, such as water and first-aid kits.
9.30am: The models arrive – their height and long graceful limbs make them seem almost like another species. It’s all about natural hair and barely there make-up – definitely something to try at home.
11am: We reach the roof to set up the first shot and find ourselves greeted by gale-force winds. The model cheerfully laughs through it all; when Jon, the photographer, starts shooting she immediately launches into a meticulously choreographed range of poses.
1pm: With the first shots in the bag, it’s time for lunch! Everything we’ve done reminds me how much can be achieved with an early start.
3.25pm: In the middle of our next shot, I really start to notice the stylists’ amazing attention to detail; smoothing out creases and brushing off lint that my civilian eyes can’t see.
5.45pm: The creative director calls it a wrap and Jon shares some beautiful shots showcasing ’60s-inspired pieces and eye-catching double leopard print. It’s incredible to see all the little details that went into the campaign and the talented and passionate people who pulled together to make it happen. Not to mention that I’ve got my eye on that fondant-coloured coat.